Black U.S. Travelers Spent $109.4 Billion on Travel in 2019 According To New Report
As we work to support Black travel content creators and increase their representation in the travel industry, it is important to have reliable and up to date information about the spending habits and interest of Black Travelers across the globe. This is why we partnered with MMGY Global shortly after our launch and are excited to co-announce that results from the first phase of The Black Traveler: Insights, Opportunities & Priorities report is now available!
The study was created by MMGY Travel Intelligence on behalf of the Black Travel Alliance (BTA), National Coalition of Black Meeting Professionals (NCBMP), and the National Association of Black Hotel Owners, Operators, and Developers (NABHOOD) to identify the needs, behaviors, and sentiment of the Black travel community. It analyzes findings from MMGY Global’s 2019 Shifflet TRAVEL PERFORMANCE/Monitor(TM), which surveyed 4,800 Black leisure travelers within the United States, and a 2020 survey of 200 members of the National Coalition of Black Meeting Professionals (NCBMP).
The Black Traveler report shares that Black U.S. leisure travelers spent $109.4 billion, yes, $109.4 billion in 2019 – the most recent year reflecting normal travel spend prior to COVID-19. This spend was generated by 458.2 million Black U.S. traveler stays, which represents 13.1% of the U.S. leisure travel market.
The report also found that in 2019 Black leisure travelers took an average of three overnight vacations and spent an average of 13.1 nights in paid accommodations. U.S. Black travel parties spent an average of $600 on each overnight leisure stay, with an average stay of 2.5 nights for each trip.
The first phase, Phase I of The Black Traveler: Insights, Opportunities & Priorities report, is available for purchase from MMGY here. If you purchase the report now, you will also receive Phase II of the report when it becomes available in January 2021. Phase II will share data from a new survey analyzing the current opinions and attitudes of Black leisure travelers globally. The survey will also delve deeper into the decision-making process for vacation planning and aims to uncover the barriers and experiences that Black leisure travelers encounter across international markets, including the U.S., Canada, UK/Ireland, France and Germany.
NOTE: MMGY Global along with the corporate sponsors, including Choice Hotels International®, Tripadvisor and Virginia Tourism Corporation, have pledged that all net proceeds will be donated back to the three partner organizations – BTA, NABHOOD and NCBMP – as well as several other not-for-profit groups.
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