Resources

Resources For Your Projects

 

On these pages, we will focus on resources you can use in your content creator business and also as a business in general. We will also showcase travel resources and information from research in the Black travel industry. Please note that we either use some of these resources here at Black Travel Alliance or our Board Members use them and/or recommend them. Some of these recommendations are affiliate links, which means that our organization will receive a small commission if the items are purchased using the links.

Email Marketing

There are many offerings in this category. Sadly, most creators use price s a deciding factor initially, and then down the road, your business grows, and then you have to make a painful switch. It’s why we chose Convertkit from the get-go at Black Travel Alliance.

Convertkit

This is the software we use for our email marketing campaigns. It’s really a gold mine as it gives you all the tools to be a successful marketer for your business.

One of the main features is segmenting your audience; this helps you to send the right email to the right customer.

The amount you pay changes as your business grows and you acquire more subscribers. So you may be saying, well, how does the list pay for itself? And that’s a fair question.

You should try to send offers for your products to the members of your list. Encourage them to follow you on social which will increase your presence there and make you more attractive to a brand as this vanity metric is still an important one to some brands.

If you have advertising on your website, having your own email list can increase traffic to your posts as you can let your subscribers know when you have a new post active. Our board members, Lauren and Nadeen gave a talk about monetization here.

If you have a product/service and you should, you can promote this service in your newsletter.

You can promote affiliate products such as software, as we do on this page, plus hotels, cruises, flights, beauty products, books, etc. This will help to pay for the cost of the newsletter.

So as you see, there are many ways to monetize your email list so it pays for itself.

Head over to Convertkit now and choose the plan that suits your business.

 

General Tools

Appsumo

This resource is a major one as the founder, Noah Kagan, works with software as a service (SaaS) companies that are launching their products. As a matter of fact, if you have a SaaS of your own, it’s a great place to market your service.

There are paid services as well as free tools that you can acquire once you become a member. The free tools are not crappy tools either, they are things like roadmaps on how to set up your business and fully working software as well.

Usually, software pricing starts at $49 depending on the product, but instead of paying that amount monthly, it’s usually a one-time payment sometimes for the life of the product or a year or six months. Seriously, this is a good deal and it is highly recommended that you peruse the offerings and see if you can find something for your business.

Here are some of our favorites:

By the way, when you recommend Appsumo products and someone signs up, they give you a $10 credit towards your future purchases, so it’s a win for all.

Head over to Appsumo now and check out some free and paid tools for your business.

Formidable Forms

Sometimes, you need a form to be able to collect data from your customers. Then you also want to display that data to your readers. Well, Formidable Forms is currently the only forms tool out there that does both. The key here is that you can view the information that you’ve collected from the form with little or no edits. You can see the view in action here. You can also format the page in any way you desire. We use this tool on our own website.

If you’re looking for a Forms building tool, head over to FormidableForms.com.

WPForms

If you don’t want the sophisticated features that Formidable Forms has, then you can try WPForms. The only thing missing here is the ability to view the data you’ve collected. We use this tool on our own website.

Head over to WPForms when ready for a form building tool.

OptinMonster

Ever wanted a tool that you can use to better serve the information your audience needs when they visit your site? Or pop a message on a particular page or even pop a message when they are leaving your site? Well, OptinMonster is a tool to consider for all of these tasks and more. It’s the perfect tool to capture leads on your website.

Head over to Optinmonster.com to see if this tool can help you with your marketing.

Research

Here are some information on research that’s been done either by Black Travel Alliance or in partnerships:

 

Web Hosting

This area has many companies providing services as well. Regardless of who you choose, ensure that the customer service is key and they are available 24 hours. Without these two factors, it won’t work at all. We will continue to add more choices as time goes on.

Siteground

 

We use SiteGround as our hosting service. They have different levels of service to match your business. We recommend starting with the mid-tier so you can add more sites as your business grows. Plus you can always upgrade when you need to. As your business grows, you may want to get off shared hosting, i.e. get a separate server just for your business. This does cost more, but your business is making more so that shouldn’t be an issue. And your customer will thank you as your website will not be slow when accessed.

One thing to note here is that after the first year, your rates will increase to the regular rates as the first year is an introductory rate. So please read the terms and conditions of the agreement before you buy. This is typically true for most hosting services.

Head over to Siteground and choose the hosting level that is right for your business.

 

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