BLACK TRAVEL ALLIANCE

Welcome to Black Travel Alliance. A new group of Black Travel Content Creators from across the globe. Our three pillars of the community are alliance, amplification, and accountability. As travel authors, bloggers, broadcasters, journalists, photographers, podcasters, social media influencers, and vloggers, we unify to amplify.

We also aim to provide training and business support to our members, as well as hold destinations and travel brands accountable on the issue of diversity in travel marketing and storytelling.

WAVELENGTH FOR CONTENT CREATORS IS HERE

Black U.S. Travelers Spent $109.4 Billion on Travel in 2019 According To New Report

#PULLUPFORTRAVEL CAMPAIGN REPORT RELEASED OCTOBER 13, 2020

MAKE YOUR VOICES HEARD

ALLIANCE

The mission of the Black Travel Alliance is to support Black content creators around the world and increase their representation in the travel industry, including but not limited to employment, conferences, and media.

Content Creators in Trentino Italy

AMPLIFICATION

As travel authors, bloggers, broadcasters, journalists, photographers, podcasters, social media influencers, and vloggers, we unify to amplify. We also aim to provide training and business support to our members, as well as hold destinations and travel brands accountable on the issue of diversity in travel marketing and storytelling.

Leslie and Martina of That Couple Who Travels in The Sahara Desert in Morocco

ACCOUNTABILITY

We strive to create a world where Black people are supported and accurately represented in the travel industry. In our press release, we mentioned that we are launching the Black Travel Scorecard to evaluate destination management organizations and travel brands on not just what they say, but also what they do.

Martinique Lewis of ABC Travel Network traveling in Cartagena, Colombia

The Black Travel Alliance is collecting Key Performance Indices (KPIs) in these five major areas:

Employment – Current number and percentage of Black people in management and on staff
Conferences & Tradeshows – Black representation (number and percentage) on speaker panels, workshops, sessions, etc. in 2019
Paid Advertising/Marketing Campaigns – Black representation (number and percentage) in TV, radio, print, and digital channels including social media in 2019
Press – Black representation (number and percentage) on media/press trips in 2019
Philanthropy – Charitable contributions and support (i.e. mentorship and intern programs, etc.) to Black charities and community groups